Hub 2.0 Migration (Ladders)
Four-ladder migration from Hub 1.0 to Hub 2.0. Each ladder is independent. Each phase/rung is shippable. Milestones: (1) media-buy intake off Hub 1.0, (2) in-network clicks off Hub 1.0, (3) accounting reading from Hub 2.0. After all three milestones, Hub 1.0 can be shut down for net-new traffic.
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Goal: Bring quantum placement into Hub 2.0 so media-buy intake can run without Hub 1.0.
3 phases:
- Phase 1 (shoestring): Single quantum placement per funnel, no fallback → MILESTONE 1
- Phase 2: Multi-quantum + dynamic fallback + monitoring
- Phase 3: Auto-mirror quantum campaigns from Hub 1.0
Reaches full feature once Ladder 2.5 (suppression) ships.
Shoestring version: each funnel can only place into quantum campaigns directly attached to it. No fallback — if a lead doesn't fit, it doesn't get placed.
Crude, but gets it live.
✅ MILESTONE 1: Media-buy intake off Hub 1.0.
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